Many companies today rely solely on the internet for their marketing strategies. And certainly, many of them have had great success with this. More traditional marketing strategies, like those used by National Magazine Exchange and many other companies, still work however. There are many reasons that these direct marketing techniques still work.
Direct marketing makes a great impression. A direct mail campaign often receives the attention of the recipient. With less clutter in real mailboxes today, due to the clutter in computer inboxes, a direct mailing actually gets noticed a good deal. Consumers also really enjoy direct marketing techniques. They like seeing something in their hand or hearing a person on the phone, rather than reading something over email. This creates a personal connection, and personal connections are often lasting ones.